Discover how Macenta Publishing & Digital Solutions, a dynamic educational publisher, transformed their content development process to triple productivity while enhancing learning experiences.
Discover how Macenta Publishing & Digital Solutions, a dynamic educational publisher, transformed their content development process to triple productivity while enhancing learning experiences.
Macenta Publishing & Digital Solutions stands at the forefront of educational content development. With a team of 15 dedicated professionals, this dynamic company creates and delivers digital learning materials that serve approximately 60,000 students and teachers. Specializing in interactive educational content, Macenta has positioned itself as an innovative force in the Turkish educational technology landscape.
Macenta Publishing & Digital Solutions stands at the forefront of educational content development. With a team of 15 dedicated professionals, this dynamic company creates and delivers digital learning materials that serve approximately 60,000 students and teachers. Specializing in interactive educational content, Macenta has positioned itself as an innovative force in the Turkish educational technology landscape.
Before partnering with Learnetic, Macenta faced significant challenges with their content development process. The company relied entirely on custom in-house solutions that demanded extensive development time, required a larger development team, and created bottlenecks in content creation and publishing workflows.
Limited activity types: Content was restricted to a few basic formats, primarily multiple-choice questions, which couldn’t fully satisfy customer needs in diverse learning environments
Developer dependency: Content managers were unable to create, upload, assess, or revise content without developer intervention
Resource inefficiency: The process consumed disproportionate resources for the value delivered
Low student engagement: The repetitive nature of limited question types made the learning experience monotonous for students
The workflow required careful coordination between content specialists and the development team, which naturally extended production timelines. This arrangement, while functional, limited how quickly the team could respond to educational needs and expand their activity offerings.
Macenta set out with clear objectives to overcome these obstacles:
Accelerate interactive content creation
Simplify onboarding for new content managers
Streamline the entire content development workflow
Implement a seamless export process for smooth integration with existing apps
Prepare fresh, engaging content for the upcoming academic year within just a few months
The company needed a solution that would free content creators from technical constraints while expanding the range of interactive possibilities they could offer to students and teachers.
The implementation journey unfolded across several key milestones:
Doubling content production
capabilities within the same team
Ensuring HTML packages worked flawlessly
within Macenta’s existing platforms
Successfully implementing mAuthor
solutions across four different platforms
After evaluating different options, Macenta selected Learnetic’s mAuthor platform as their content creation solution. The choice was driven by several key factors:
Intuitive interface: Easy-to-use tools that reduced the learning curve for content creators
Diverse activity types: Extensive library of interactive educational components
Flexible export options: Seamless HTML and SCORM format exports for cross-platform compatibility
Comprehensive support: Training and ongoing assistance throughout implementation
The implementation progressed remarkably quickly, with full deployment across four different platforms completed in just two months, well in time for the upcoming academic year’s content needs.
Throughout this process, Macenta relied heavily
on the documentation and guidance provided
by the Learnetic team.
“The guides and documentation created by the mAuthor team were really helpful, and the training sessions before getting started were essential.”
Burak Pusat
Chief Technology Officer, Macenta Publishing
Content package creation increased from 3-4 per day
to 10-12 per day
Overall content production capacity increased by 100%
Approximately €12,000 saved annually
Solutions now serving around 60,000 students and teachers
The new system fulfilled long-standing educator requests for diverse question types and interactive elements, with significant improvements in educational effectiveness. The Globals – Macenta’s platform for teaching English and Sustainable Development Goals, exemplifies these improvements.
As Berna Tamusta, Head of Department at Doğa Schools High School, describes:
With its inspiring discussions and immersive video content, [the platform] greatly aids our students’ language acquisition progress. This unique tool, with its multi-perspective approach and functional features, is an exceptional resource for enhancing language skills and undoubtedly meets the needs of tomorrow’s global citizens.
Burak Pusat, CTO at Macenta Publishing
Burak Pusat, CTO at Macenta Publishing
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