At the very beginning of each project, together with our customer, we prepare initial specifications. As we learned from our experience, different publishers have different approaches concerning this stage. Some of them are very specific and clearly express their needs and expectations. Some others relay on our expertise giving us more freedom to suggest a solution that best addresses their goals. Having the project’s specifications ready we prepare the budgets which present the workload necessary for their completion. Finally, the relevant timetable, milestones and deliverables are agreed so we can start the major part of the project.