See how Macenta Publishing & Digital Solutions combined interactive exercises, AI-supported workflows, LMS integration, and responsive content created in mAuthor to deliver engaging English practice for 250,000+ students across schools and devices.
See how Macenta Publishing & Digital Solutions combined interactive exercises, AI-supported workflows, LMS integration, and responsive content created in mAuthor to deliver engaging English practice for 250,000+ students across schools and devices.
Ratoonland is an interactive English learning platform designed for preschool through high school students. Developed by Macenta Publishing & Digital Solutions, it combines digital-first learning with print-ready resources, gamified experiences, and teacher-friendly tools.
Since 2022, Macenta has used mAuthor as one of its main tools for creating rich, responsive educational content. The team has developed thousands of lessons with mAuthor, supporting large-scale production while keeping content flexible, visually consistent, and easy to update.
Today, Ratoonland supports over 250,000 students and 20,000+ teachers across Türkiye.
Macenta needed a flexible content creation environment that could support multiple educational products, different age groups, and a growing library of interactive lessons.
The team required a tool that could help them create responsive lessons, build varied activity types, onboard new creators quickly, and maintain quality across large volumes of educational content.
As Ratoonland expanded, efficiency became critical. Macenta needed to scale production without limiting the creativity, interactivity, or visual quality of its lessons.
Ratoonland was designed to support complete English practice workflows for schools. This meant going beyond a standard student app or a static digital workbook.
Macenta wanted to create a platform that could connect classroom topics with assignments, independent practice, teacher management, and student motivation.
The solution needed to support:
curriculum-aligned digital and printed assignments
interactive listening, speaking, reading, and writing practice
AI-assisted activity generation for teachers
gamification that supports learning goals
centralized task management and reporting
responsive lessons across all major devices
efficient production for large content libraries
The goal was clear: help institutions manage English practice more efficiently while giving students engaging, structured, and consistent learning experiences.
Core features that helped Ratoonland scale engaging English learning across schools and devices
students reached
in Türkiye
interactive content generation
learning experience
Integrated tracking for assignments, engagement, and student progress
mAuthor helped Macenta streamline the production and delivery of interactive English learning content for Ratoonland. The platform gave the team a scalable environment for creating responsive assignments, managing large volumes of educational materials, and supporting long-term platform growth.
With mAuthor, Macenta could:
accelerate interactive content production
simplify workflows for internal and freelance creators
build responsive lessons for desktop, tablet, and mobile
support multiple activity formats, including video, listening, speaking, grammar, and games
maintain a consistent visual experience with custom CSS styling
As a result, Ratoonland expanded its content offering while improving production efficiency, learner engagement, and day-to-day usability for teachers and students.
Ratoonland connects structured English practice with the kind of interactivity students expect from modern digital learning tools.
Students complete listening, reading, grammar, vocabulary, and writing activities on different devices without losing usability or lesson structure.
Teachers can create new activities by selecting grade level, difficulty, subject, and task type, reducing preparation time.
Students collect points, earn badges, complete achievements, and personalize characters, making practice more consistent and engaging.
Dedicated activities help students practice real communication skills through audio, video, and speaking-based tasks.
Teachers can review scores, assignment completion, time spent, and student progress in one centralized environment.
Ratoonland is actively used at scale in the Turkish education market, supporting students across multiple educational levels.
Teachers reduce the time needed to create assignments through AI-supported workflows.
Automated checking and instant feedback reduce repetitive assessment work.
Schools reduce material costs by moving assignments into digital workflows.
mAuthor has more than exceeded our expectations as our go-to canvas for interactive educational content. It’s not just the variety of modules it offers it’s the ability to customize them with virtually no limitations that gives us a real competitive edge.
Yigitcan Nalbantoglu
Senior Product Manager, Macenta Publishing
Ratoonland also improved the daily experience of students, teachers, and school administrators.
Students show stronger motivation and more consistent participation thanks to interactive activities, instant feedback, gamification, points, badges, and achievements.
Teachers spend less time on repetitive grading and assignment preparation. This gives them more room to guide students, support individual needs, and manage classroom learning with greater control.
Administrators gain centralized visibility into student progress, class performance, and engagement levels, reducing manual reporting and making school-wide monitoring easier.
Ratoonland was built using mAuthor, Learnetic’s advanced authoring tool for creating interactive, responsive, and accessible educational content.
mAuthor supports educational publishers and content teams in developing rich digital lessons with ready-to-use modules, flexible customization, and export options for standard eLearning environments. Learnetic’s wider educational ePublishing Suite also includes solutions for LMS-based content distribution, eContent development, AI-supported modules, and ready-made interactive content packages.
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