Online Masterclass: Why Your Digital Product Is Usually a Year Behind Print
Why educational publishing workflows need to change
Many educational publishers still follow a familiar production model. Editorial teams focus on developing the printed textbook, and only once the print version is complete does work begin on its digital counterpart.
This approach has served the industry well for years. However, as digital products become a core part of educational offerings, it often leads to duplicated work, delayed launches, and increasing pressure on editorial and production teams.
Rather than asking how AI can create educational content, many publishers are now asking a different question: How can AI optimize our existing editorial architecture to eliminate the print-to-digital lag?
From sequential publishing to connected educational publishing workflows
The answer is to rethink the workflow, not just the technology. The conversation is shifting from Print to Digital – where digital production begins after print – to Print and Digital, where both formats are developed in parallel from a shared, reusable content bank.
This isn’t simply a technology decision. It’s a more holistic approach to educational publishing, connecting editorial, production, and digital teams around a single content architecture (UCO – Universal Content Objects) that supports complementary learning materials across multiple publishing outputs.
For some publishers, the traditional Print to Digital model remains the right choice, especially when extending established print products. For others, growing demand for digital learning is driving a transition toward parallel publishing, where print and digital evolve together rather than one after the other.
AI is becoming an important enabler of this shift. Rather than replacing editorial expertise, it helps publishers automate repetitive production tasks, accelerate the creation of interactive learning experiences, and make better use of existing content – all while preserving editorial control and intellectual property.
Join our Masterclass webinar
To explore how modern educational publishing workflows are evolving with AI, we’re inviting Publishing Directors, Editorial Directors, Digital Publishing Manager, Content Production Teams and Innovation & Transformation Leaders to join a practical online masterclass ahead of Frankfurter Buchmesse.
On 30 September (Wednesday) at 1:00 p.m. CEST Artur Dyro, CEO and Co-founder of Learnetic, will lead the special Masterclass webinar:
Why Your Digital Product Is Usually a Year Behind Print: Integrating AI-supported Print and Digital Workflows for Modern Educational Publishers
During the session, Artur will compare two publishing models:
- Print value to Digital, where completed print content becomes the starting point for digital production
- Print and Digital, where both formats are developed in parallel from a shared source of reusable content
Using examples from international publishing projects, he will demonstrate where AI delivers practical, where human expertise remains essential, and how both support more efficient publishing workflows.
Whether you’re responsible for editorial strategy, digital publishing, production, or business transformation, you’ll gain practical insights into how AI can support modern educational publishing.
Cannot join the session or prefer to meet in person? Visit us at Frankfurter Buchmesse, 7–11 October, Hall 4.1, Booth C64.
